Whenever Robyn Exton first founded their matchmaking and social media application for lesbians and bisexual ladies, too little finances for advertising required she’d go to clubs armed with bottles of spirits.
“In the early era I’d head to nightclubs with a bottle of sambuca in one hands, and tequila for the additional, and convince girls to download the app in substitution for a trial,” states the 29-year-old.
Next at UK lesbian, gay, bisexual and transgender (LGBT) celebrations Manchester and Brighton Pride, she directed females by standing up outside of the mobile lavatories handing out rest room paper with leaflets providing the application.
This is in 2013, and Ms Exton’s cheap, but revolutionary, method of promotion soon saw individual rates rise gradually, then more getting grip as a result of good word-of-mouth.
Founded in London, but with their headquarters relocating to San Francisco this past year in order to be closer to you buyers, and take the thick from the burgeoning social networking scene, the Her app now has several million female users around the globe.
This lady was born from Ms Exton’s problems with present lesbian dating internet sites and software, which she did not consider happened to be adequate.
She states the marketplace is reigned over by “dating internet which were in the beginning created for gay people, and tuned pink for lesbians”.
Ms Exton got an inside company familiarity with this because at the time she was actually helping a London-based branding company, where the lady clients produced matchmaking networks.
The light bulb second when she decided to do something about the problem emerged when she was in a pub with two pals, certainly whom have separated with her girl.
Ms Exton claims: “We informed her you have got to join these websites to satisfy some other person, there is different choice.
“it had been crazy because I knew a because of my personal clients, and I think, ‘is this the very best that exists to women? (more…)