“We have them answer a knee-deep questionnaire and I stalk them on Facebook because I want to get a vibe for who they are, so I can write something that feels authentic to them,” she says. “I want the people they are matching with to get an authentic person.”
Yet the irony, of course, is that those who use such services aren’t truly authentic – they are hiring ghostwriters to sound like them. Likewise, if everyone began to use such services, wouldn’t we all be speaking to other ghostwriters, none of us authentic at all?
“We don’t misrepresent someone or make them into someone they’re not,” Joshua Pompey, who owns online dating profile consulting company Next Evolution Matchmaking, told Salon. “If somebody is not [s]illy, we aren’t going to make their profile silly. We take all the best aspects of who they are we highlight their best self based on that.”
Pompey started his profile-writing company in 2009. Since then, he says that he and staff have written over 20,000 profiles. Pompey says he has 15 writers who work for him, all who must be “hand-trained” by him, have a background in writing, and possess a Master’s degree. Customers pay $199 to get a written online dating profile that can be customized for any desktop website like Match or OKCupid, with unlimited revisions for up to 10 days, and a lifetime photo gallery review. Similar to Pimp My Profile, Pompey’s company has its clients fill out a questionnaire.
Customers who use a swipe dating app, like Tinder or Bumble, can receive a three-sentence add-on for $
Pompey said the quality of the writing matters, and there is an art to it when it comes to trying to attract a mate. (more…)