Can we feel company? Dating applications say intercourse is not everything in a post-pandemic globe
(Reuters) – I’ve merely leave a lasting lockdown. Can we getting friends?
Amorous entanglements aren’t uppermost inside the heads of several individuals emerging from long periods of pandemic separation. Rather, they crave the relationships and social teams they are starved more than the past seasons.
That’s the verdict of dating applications like Tinder and Bumble, that are launching or obtaining brand new service focused entirely on producing and keeping pals.
“There’s an extremely interesting trend that has been taking place during the hookup space, that is this desire to have platonic interactions,” said Bumble president and Chief Executive Officer Whitney Wolfe Herd.
“People are looking for friendship in many ways they might have only finished traditional before the pandemic.”
Her business is actually investing in the Bumble BFF (close friends permanently) ability, which it said comprised about 9percent of Bumble’s full monthly dynamic consumers in September 2020 and “has area to cultivate as we build our focus on this space”. (more…)